DODGE'S DESPERATION TO SELL VIPERS PAYS OFF

Early last month, Dodge announced what it hoped would be a partial solution to slow Viper sales. About $15,000 was cut from the V10-powered supercar’s base price. The problem was about 600 unsold Vipers were just sitting on dealer lots, and they needed to go.What’s more, Dodge offered $15,000 coupons to those who had bought a Viper in the last year, in an effort to trade theirs in for a new one, or even a second one. As it turns out the plan has worked, at least somewhat.